Erica Doyne
Chief Marketing Officer
Erica is an accomplished marketing and brand executive with nearly two decades of leadership experience across the travel and hospitality industry. She leads Highgate’s marketing and brand strategy, helping further define and amplify our distinctive position in the marketplace working closely across our commercial, operations, development, and executive teams to strengthen our brands, deepen customer engagement, and unlock new opportunities for growth across Highgate’s expanding portfolio.
Most recently, Erica served as Chief Marketing Officer of Cardinal Financial, where she built the marketing organization from the ground up and led brand strategy, customer acquisition, and digital product. She also helped drive the early adoption of AI across the marketing function, bringing innovative capabilities and new ways of thinking to the organization. Prior to Cardinal Financial, Erica spent nearly two decades with AMResorts and Apple Leisure Group, culminating in her role as Senior Vice President, Marketing & Global Branding for Hyatt’s Inclusive Collection following Hyatt’s acquisition of AMResorts. During her tenure, she led brand and marketing strategy for a portfolio of 12 luxury resort brands spanning more than 150 properties across Mexico, the Caribbean, Central America, and Europe. Erica’s impact throughout her career has been significant. She launched several resort brands from the ground up, supported the opening of more than 100 resorts, developed the AMR™ Collection master brand architecture, and led marketing through extraordinary growth and transformation under Bain Capital, KKR, and KSL Capital Partners ownership.
Erica has been recognized among HSMAI’s Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization and as a Ragan “Top Women in Communications” honoree in the Visionary category. Her teams have earned numerous industry honors, including multiple HSMAI Gold Adrian Awards and Travel Weekly Magellan Awards. She currently serves on the board of the Penn Treaty Community Fund, a nonprofit foundation supporting communities across four Philadelphia neighborhoods, and holds a Bachelor of Communication from La Salle University.